Cautionary notes for companies and influencers

In 2022, even the most pessimistic advertiser is unlikely to bet on the fact that the rise in popularity of the influencer industry is going to dissipate anytime soon. Companies are increasingly turning to social media influencers of different backgrounds and followings to market their products, cam…

https://www.polity.org.za/article/cautionary-notes-for-companies-and-influencers-2022-07-07